The Z Report is a marketing service not just a newsletter.
The Z Report Program is a full service program. We designed it to make it easy for dealerships who are busy running their business and do not have time to focus on marketing. At Hayman Consulting Group, we know how hard it is to develop, maintain, and promote your company through internal marketing efforts...we did it for years but it wasn't easy and it certainly wasn't inexpensive. Now you can rely on a company that knows the POS business and the business of marketing.
Hayman Consulting Group takes care of all the "heavy lifting". Content, branding for your dealership, list management, editing, and results analysis are all part of this inclusive program. All you have to do is collect email addresses of your customers and prospects which are kept securely in your own Constant Contact account. We will even help you and your team learn the best techniques and practices for growing your lists.
Each quarter, Hayman Consulting Group creates relevant and compelling content that your customers and prospects will want to read. We focus on how they can leverage your technology to increase revenue, reduce losses, and improve operational efficiency. The articles, including links, encourage existing customers and prospects to contact your team. Every interaction is tracked and measured so you will not just know how often someone queried The Z Report but exactly who accessed it! Your Constant Contact account provides complete accountability with detailed reports or a simple snapshot for a a quick look. In addition, the service includes the capability to email invitations, announcements, trade show information, or almost any kind of communication to your customers, prospects, or your staff.
In order to create interesting content, Hayman Consulting Group interviews restaurant owners, technology experts, and industry leaders to help develop articles that owners and managers will look forward to reading. Your dealership benefits by building your company up as a trusted resource and advisor. This professional marketing tool improves your image and value to your customers and prospects. As a by product, recipients of The Z Report ask for help, quotes on new products, request services, purchase supplies which leads to greater revenue.
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"Thanks for the Z Report"
Leading POS Dealer in Utah
"You can use Constant Contact to announce new products. We did this in December and found 3 sites with proposals from others, willing to hold off until meeting with them."
Z Report Dealer in MO
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"We will be signing up as well. We are looking to touch every restaurant in the state with this product. We worked with our state Restaurant Association just yesterday...We are 100% in for this type of marketing. We considerably reduced our yellow pages marketing to invest in other marketing such as this (The Z Report). We are in!"
Leading POS Dealer in the Mid West
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