Not Just an E-Newsletter... A Full Service Marketing Initiative
Finally, a marketing solution designed by POS experts for POS experts.
We know what it takes to market a dealership...time, dedication, investment and expertise. We also know that most dealerships don't have any of these valuable resources to spare.
Staying in touch with your existing customers and new prospects can be a full time job. If you're like most companies, you know marketing is important but are tired of failed efforts, tying up in-house staff, or outsourcing to advertising agencies who don't know the POS business. You want marketing that can be measured with results. At Hayman Consulting Group, we get it!
With years of experience and expertise, we have tried almost every type of marketing tool available. After experimenting, measuring results, spending lots of time and money, we have found a tool that works for the POS business....The Z Report, an electronic newsletter that is offered as a service, requires almost no effort on your part. Best of all it produces results. How do we know? With the help of eight brave POS dealers, we proved it!
The Z Report launched pilots in twelve US cities in December, 2008. Dealers provided approximately 1000 email addresses of customers and prospects. Testing large and small markets, we tracked each e-newsletter and documented the results. The responses were very impressive by any standard. "Open rates" averaged almost 40%! Many dealers received customer requests for product and services quotes, amazing compliments, and ideas for future issues. The Z Report is proving to be a great resource for dealers and their customers. It is showing measurable results and the ability to generate revenue.
The Z Report works and dealers proved it!
|
Comments about
The Z Report:
"This is a no brainer!"
Former President of RSPA
"Three calls today from customers wanting a quote...two calls today from customers stating they liked the newsletter...and these two NEVER call us back, let alone call us, period!"
POS Dealer
St. Louis
" This is great idea"
Owner of Nine Restaurants
St. Louis
"I received several similar responses this morning"
POS Dealer
Oklahoma
"We would like more information about the bounceback promotion"
Business Owner
Tucson
"I smell incremental revenue. Nice work. In my opinion, I believe you will get more dealers to sign up. The more who sign up, the more potential content ideas and sources for us all."
Chairman Elect RSPA and POS Dealer
Arizona
"Alan-Thanks for everything. The first issue looks great and I look forward to more"
POS Dealer, Eugene, OR
"Nice touch and very professional. I'll pass The Z Report around to the staff"
IT Director, Large Casino, Oregon
|
"I strongly feel that regular contact with our customers is important and that we need to communicate to our customers frequently and in a cost effective way. I want to have newsletter in place very soon-but my concern is coming up the content on a regular basis...I think your Z Report will be a solution for that."
"Sign us up!"
Director of Marketing and Business Development
Multi State POS Dealership
|
|